Introduction to the world of  Digital Marketing

Hello, let us have an introduction to the world of  Digital Marketing.

Overview of Digital Marketing Modules like – SEO, SMO, SMM, SEM, Email Marketing, Ad-sense Marketing, and Affiliate Marketing & so on.

Before a few years, no one was much aware of the term, Digital Marketing. But things have radically changed and now DM is the need of the hour. But before coming to the topic we must know about what actually Marketing is? Marketing is a bridge. Bridge! Yes, it is a bridge between a raw product to the product available in the market.

Now lets come to Digital marketing. Though not new, it is a comparatively newer field, many individuals are curious to know about it as they are not aware and we are writing this blog especially for them. Here we will be discussing the various aspects related to this field like digital marketing definition, the role of digital marketing, etc.

DM Definition –

In a simple way, we can describe digital marketing as the process of promoting & positioning brands or products using various social media platforms. It mainly takes place on the Internet, other platforms include mobile phones, digital displays, and any other digital medium. As the name suggests, it makes use of digital technologies.

The primitive way of marketing included business owners to publicize their services or products on print media like radio and TV ads, hoardings, business cards, and in numerous other comparable ways where Internet or online networking sites were not utilized for promotional activities. Traditional marketing strategies had constrained customer reach-ability and the extent of driving customers’ purchasing patterns.



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DM is a collective term utilized where advertising meets web innovation and newer forms of internet-based media. In the beginning, it was restricted to platforms like Google and Facebook. But now the opportunities are many.
Here you can check some of the DM segments or you can say it as Syllabus.

1.SEO (Search Engine Optimization)

2. SMM (Social Media Marketing)

3. SEM (Search Engine Marketing)

4. Pay-Per-Click (PPC)

5. Email Marketing

6. Affiliate marketing

7. Content Marketing

8. Video Marketing

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